A big hairy audacious goal, or BHAG, is a clear and compelling target for an organization to strive for. BHAGs are meant to excite and energize people in a way that quarterly targets and lengthy missions statements often fail to. Collins and Porras point to a number of well-known mission statements—BHAGs that galvanized organizations to achieve incredible results.
I know it might seem counterintuitive — especially in the current fast-paced, boom-or-bust world of business — to set really long-term goals. We had dreams about the impact it could have. We talked about a computer on every desk and in every home.
A visionary BHAG as a year compelling goal that stretches your company to achieve greatness. It should be a huge, daunting task, like climbing Mount Everest, which at first glance, no one in the company knows how on earth you will achieve. But there is magic in the gulp factor, magic in the unknown.
After reading it, you understand the core of this strategy theory. Concrete, clear end goals separate successful companies fundamentally from less successful companies. It is precisely the pursuit of bold ideas that makes companies very successful.
Jim Collins says that in when he and his co-author, Jerry Porras, were writing the seminal book Built to Last, they debated what to call ambitious long-term goals that galvanize successful companies. How are companies that pursue BHAGs different from others? The power of the BHAG is that it gets you out of thinking too small.
By Jessica Wishart. These may also be helpful if you are working with your team to reset after accomplishing your year visionary goal. Having a long term, a visionary goal is a habit of successful companies that becomes the unifying focal point of effort that aligns your team and gets everyone excited is the only way your company will continue to grow with purpose and increase team spirit.
Bythe relationship between BRS and Onitsuka Tiger was nearing an end, and Knight prepared to launch its own line of footwear. This new name was one way in which Knight got his staff enthused about the changes in the company. What is a BHAG?
Number of days since the Trump administration has done something performatively homophobic or transphobic? Three people present who understood this to be an attack on transgender persons later spoke to reporters at the Washington Post. What a horrible asshole Ben Carson is.