The music videos portray women as men-dependent nymphomaniacs, making it seem like men can easily control women, most often with money. You may think that nobody pays attention to these, but it has caused massive city riots, where men forcefully strip women to please their fantasies. Despite this, mobs of men surround one woman and rips off her clothes and publicly rape her, showing no shame.
Ranging across hundreds of images and stories from scores of music videos, Jhally uncovers a dangerous industry preoccupation with reactionary ideals of femininity and masculinity, and shows how these ideals have glamorized a deeply sexist worldview in the face of the women's movement and the fight for women's rights. In the end, Dreamworlds 3 challenges young people to think seriously about how forms of entertainment that might seem innocuous and inconsequential can be implicated in serious real-world problems like gender violence, misogyny, homophobia, and racism. Read more
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Dreamworlds 3 examines the stories contemporary music videos tell about girls and women, and encourages viewers to consider how these narratives shape individual and cultural attitudes about sexuality. Illustrated with Illustrated with hundreds of up-to-date images, Dreamworlds 3 offers a unique and powerful tool for understanding both the continuing influence of music videos and how pop culture more generally filters the identities of young men and women through a dangerously narrow set of myths about sexuality and gender. In doing so, it inspires viewers to reflect critically on images that they might otherwise take for granted.
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Sut Jhally born is a professor of communication at the University of Massachusetts Amherstwhose work focuses on cultural studies, advertising, media, and consumption. The Media Education Foundation MEF is a non-profit established in which "produces and distributes documentary films and other educational resources to inspire critical reflection on the social, political, and cultural impact of American mass media. Also the author of 6 books and numerous scholarly and popular articles, Jhally is a public speaker and teacher.
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Since the early s when MTV came into operation, music videos have become a major component of the entertainment, especially in the music industry. One characteristic feature of music videos is the depiction of narratives that portray female sexuality as a way of appealing to the dominantly male audience. It portrays femininity as an inferior trait to masculinity, thereby encouraging the economic and social oppression of women in society.
A controversial video that MTV tried to ban. Portrays the impact that sex and violence in media have on society and culture in our everyday life. Shows scenes from over music videos to show how the media portrays masculinity, femininity, sex, and sex roles.