Buy vintage posters. Fatal accidents caused by pedestrians stepping into the path of vehicles fell by 70 per cent in the first year. Half a million copies of a safety code for road users were published.
Worldwide more than 1. Most of these tragedies can be prevented. Avoiding speeding, drinking and driving and distracted driving, and using motorcycle helmets, seat-belts, and child restraints are key to saving lives.
To mark the launch of the campaign, Sam Homewood pictured above — who features in one of the new films — visited Holy Family School in Walthamstow to encourage pupils to think carefully about crossing roads. I hope this campaign will help keep children safe on our roads and encourage them to look out for each other. They are clearly well produced and carry the hallmark of engagement with educationalists, for which DfT should be rightly commended.
A Corolla advertised by a second-hand dealer as "perfect for a first time driver" performed so catastrophically in a crash test that there was little chance anyone would survive, let alone an inexperienced P-plater hitting the roads this summer, say experts. The white Toyota Corolla versus the grey Corolla were put to the test. Experts say a driver of the would have had little chance of surviving a head-on collision at speed. About 80 per cent of the young drivers under 17 who died on the roads in the past five years were driving vehicles older than 10 years, said Bernard Carlon, the executive centre for the NSW Centre for Road Safety Transport.
Many road safety professionals spent time engaging with the public during Road Safety Week, helping to protect those on two wheels, and offering free advice and checks for drivers. Thank you to everyone who helped spread our life-saving messages during the Week! You can read more in our evaluation report.
For decades, governments around the globe have used advertising campaigns to try and change driver behaviour. The vast majority rely on shock, depicting the often graphic consequences of a motor vehicle accident, while others aim to attach a stigma to certain behaviours. Whether or not either variety of advertisement is effective continues to be the topic of debate among the public and road safety experts.
Nissan India's ongoing road safety campaign is bringing the use of rear seat belts in passenger cars in the spotlight through some intriguing initiatives and educating school children on their importance. Nissan say that their campaign called HaveYouClickedToday has reached out 4 million Indians and has brought about a change ensuring equal importance is given to the rule that all passengers must wear a seat belt. MVA Bill covers much-needed amendments required to improve road safety and usher in use of technology to improve the systems and overall infrastructure.
Cyclists have fallen for a fake road safety awareness campaign that went viral online. Cyclists rallied together to call for an inquiry into the satirical slogan, while others who missed the joke said they would contemplate suing whoever approved it. We can all be safe road users. Try some exercise and feel the difference!
Remember The Tufty Club? Stop, Look and Listen — these were commands uttered by parents up and down the country, thanks to Birmingham child road safety campaign The Green Cross Code in the s. Scores of vintage RoSPA Royal Society for the Prevention of Accidents posters — including some featuring Tufty the squirrel — have been discovered within filthy grey folders in a warehouse in Hockley.